Motorcycle dealer website solution


Become the custom king of websites with this
 easy to use and cost-effective solution.



Morillian® BWS is the only approved website management system dedicated to H-D® dealers.


Each feature has been specifically designed to support the Harley-Davidson® six stage Customer Journey driving retail sales, engagement and footfall whilst allowing you to tailor your site to suit the individual personality of your dealership.

The solution enables you to create, manage and update your website from one user friendly portal, allowing you to personalise your site in over 1,500 different ways whilst staying within the brand guidelines and complying with H-D® Dealer Website Standards.

The system is also supported by local marketing managers, dealer marketing consultants and agencies. National or regional campaigns, offers and promotions can be published onto your website without you having to worry, saving you both time and money.

At model year your website will be updated with all the new range content within hours of the General Session at Dealer Show. We work very closely with Harley® throughout the year to ensure that your website is updated with all the latest models and promotions.




easy-to-use admin panel


Designed for your dealership, supported by H-D®. Full control over content on your sites from one intuitive admin panel.


With very little experience of updating websites, you can be in complete control of your content with our easy-to-use and intuitive admin panel. We have designed it specifically with you in mind, no off the shelf software that requires hours of training. If you should get stuck, we have a range of video tutorials on our dedicated online support portal or a dedicated team at the end of the phone or email.


ONE Click to Customize

Customize your dealer website with fully responsive Harley-Davidson® themes and skins.

Change the look of your site and navigation with the touch of a button! The H-D® approved retail environment concepts have inspired many personalised Themes. Stand out from the crowd and look different by changing the look and feel of your website as often as you like with no additional cost, no need to change your content and no effect on your SEO.

Refuel your Website

Use the interactive dashboard to check out the performance of your site. Make informed decisions and watch your leads grow.

The interactive dashboard provides you with insight into your site’s performance. Removing the need and headache of trawling through lengthy Google Analytics reports! Our reporting interface enables you to view top level website statistics or drill down into more detail with one simple click. This valuable information will help you understand what your customers are looking for to assist you in driving sales, interest, engagement and footfall.


Supercharge Your Network

Bringing your website and social media together. 

Adding and sharing images and galleries through the Chapter's social media accounts, such as Facebook, YouTube and Instagram, has never been easier. Give your homepage a fresh new look each time your social media accounts are updated and keep your customers coming!


Promote your Stock

Update your Inventory of New, Used & Customized Motorcycles.

Generate more enquiries with our motorcycle manager. Ensure your customer knows what you have in stock by keeping your new, used and custom bikes up to date.  Add pictures, prices and descriptions and link seamlessly to the test-ride booking engine, contact request or online brochure request.


Reach Out to your Customers

Create powerful email campaigns that deliver results.

Select one of our H-D® themed templates and send out an engaging marketing campaign or a monthly newsletter with this simple, responsive, easy to use solution. Insert your pictures and text, drag in your existing contact list and press send, your design is guaranteed to make an impact in every inbox and on every device.




Fully responsive design

Built using the latest techniques, your new dealer website is fully responsive and showcases your dealership to any visitor no matter which device they are using mobile, tablet or desktop.


Social media interaction

Post your social feeds directly into your website so your customers can see all the updates without having to leave. Enable your customers to share your website content across their social platforms at the touch of a button.



With thousands of ways to personalise your website, you will always stand out. Match your site to your retail environment or create something entirely new. Make changes across your site, including themes, billboards, MPU’s, promotions, events, news, photo/video galleries and manage your new and used stock levels to keep your current customers engaged and prospects ready to contact you.


Intuitive, simple interface

Our admin area and front end website were crafted to be simple, effective and powerful. Designed so the customer can find what they are looking for and so even the busiest of dealerships can update and customise their website with the click of a button. Manage all aspects of your site from one portal with no need for previous experience of website content management systems.


Search Engine Optimization

Built from scratch with SEO in mind, Morillian manages everything you need for great search engine optimization. Your mobile friendly dealer website enables you to create bespoke content and manage many aspects to aid SEO.


Secure solution with optimized performance

With dealers using our platform globally we have enhanced our infrastructure to ensure loading speeds are optimized no matter where your dealership is located in the world.


VIP service & support

Our dedicated global team is made up of Harley® enthusiasts who have been working in partnership with Motor Company for over 10 years. No matter how big or small your query or update, our team are always on hand to help you. You can also contact the team online via our support portal, where you can also view video tutorials or search our knowledge base for help.


Future proof solution. No hidden costs

Once set up, one small monthly payment gives you everything you need: hosting, reporting, model updates, H-D® national campaign support, in fact all the customisation tools are included you are always in control of your website. Benefit from ongoing updates and new feature releases, all included in one monthly fee. 

We don’t just build websites - we are experienced business professionals who create commercial solutions to help you generate more leads and secure profitable sales
— Joanna Jones, CEO Room 58

An iconic H-D® dealer website solution that delivers results


One Brand. One Solution. No two websites the same.

Check out the inspiration gallery below: 


Everyone on the support team lives and breathes the Harley® brand. We are Harley® evangelists that speak your language. Our team comprises a wealth of skills from account management, experienced digital designers and developers to marketing experts. Whatever your need, we are here to help. Please don’t hesitate to get in touch.


Don't just take our word


Join some of the world's leading dealerships already using our H-D® approved website solution and register your interest today

Simply let us know what you want to do and we will be in touch.

Or simply give us a call on +44 (0)1242 229 600