the fastest growing H-D® certified Website Solution IN THE USA
Morillian® BWS takes your website to the next level while providing unrivalled customer support.
Each feature has been specifically designed to support the Harley-Davidson® six stage Customer Journey, driving retail sales, engagement and footfall whilst allowing you to tailor your site to suit the individual personality of your dealership.
The solution enables you to create, manage and update your website from one user friendly portal, allowing you to personalise your site in over 1,500 different ways whilst staying within the brand guidelines and complying with H-D® Dealer Website Standards.
The system is also supported by local marketing managers, dealer marketing consultants and agencies. National or regional campaigns, offers and promotions can be published onto your website without you having to worry, saving you both time and money.
At model year your website will be updated with all the new range content within hours of the General Session at Dealer Show. We work very closely with Harley® throughout the year to ensure that your website is updated with all the latest models and promotions.
easy-to-use admin panel
Designed for your dealership, supported by H-D®. Full control over content on your site from one intuitive admin panel.
With very little experience of updating websites, you can be in complete control of your content with our easy-to-use and intuitive admin panel. We have designed it specifically with you in mind, no off the shelf software that requires hours of training. If you should get stuck, we have a range of video tutorials on our dedicated online support portal or a dedicated team at the end of the phone or email.
ONE Click to Customize YOUR WEBSITE DESIGN
Customize your dealer website with fully responsive Harley-Davidson® themes and skins.
Change the look of your site and navigation with the touch of a button! Stand out from the crowd and look different by changing the look and feel of your website as often as you like with no need to change your content and no effect on your SEO.
Choose from a library of themes and NEW seasonal overlays to personalise your website. Choose from a huge gallery of H-D® approved imagery and templates, or upload your own, to create fully editable and customizable page banners. We give you the flexibility when building and editing pages, updating content has never been easier!
EASILY CHECK OUT YOUR SITE'S PERFORMANCE & INCREASE LEADS
Use the interactive dashboard to make informed decisions and watch your leads grow.
Our interactive dashboard provides you with information and insight to help you make informed commercial decisions. Leads are categorized into pre- or post-sale, so your experienced departmental team members can maximize conversion and grow your revenue.
Removing the need to trawl through lengthy Google Analytics reports, you can check how your website is performing on a daily basis. Our reporting interface enables you to view top level website statistics or drill down into more detail with one simple click. Call tracking data is also reported within the interface to help you understand where leads are originating from.
This valuable information will help you understand what your customers are looking for and assist you in driving sales, interest, engagement and footfall to your dealership.
AUTOMATICALLY BRING YOUR WEBSITE & SOCIAL MEDIA TOGETHER
We integrate your social media directly into your website homepage.
Adding and sharing images and galleries through the Chapter's social media accounts, such as Facebook, YouTube and Instagram, has never been easier. Give your homepage a fresh new look each time your social media accounts are updated and keep your customers coming!
over 30 third party integrations available as standard
Promote your INVENTORY & DRIVE YOUR MOTORCYCLE SALES
Fully automated Inventory of New, Used & Customized Motorcycles.
Generate more enquiries with our motorcycle manager. Ensure your customer knows what you have in stock by keeping your new, used and custom bikes up to date. Add pictures, prices and descriptions or import from bikes from your Inventory Management system, we integrate with many of the current H-D suppliers, but are happy to work on further integrations.
Link seamlessly to the test-ride booking engine, contact or online brochure request, or Lead Management System.
MOBILE WEBSITE COMES AS STANDARD
Fully responsive site design that showcases your dealership on any device - all included in the price.
Responsive design will optimise a customer’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it. Increasing your reach to tablet and mobile audiences, consolidate your analytics and reporting and increase your visibility in search engines. Forget the cost involved with separate mobile development and save time on site management.
BUILT-IN WEBSITE FEATURES
Fully responsive design
Built using the latest techniques, your new dealer website is fully responsive and showcases your dealership to any visitor no matter which device they are using mobile, tablet or desktop.
Social media interaction
Post your social feeds directly into your website so your customers can see all the updates without having to leave. Enable your customers to share your website content across their social platforms at the touch of a button.
With thousands of ways to personalise your website, you will always stand out. Match your site to your retail environment or create something entirely new. Make changes across your site, including themes, billboards, MPUs, promotions, events, news, photo/video galleries and manage your new and used stock levels to keep your current customers engaged and prospects ready to contact you.
Intuitive, simple interface
Our admin area and front end website were crafted to be simple, effective and powerful. Designed so the customer can find what they are looking for and so even the busiest of dealerships can update and customise their website with the click of a button. Manage all aspects of your site from one portal with no need for previous experience of website content management systems.
Search Engine Optimization
Built from scratch with SEO in mind, Morillian manages everything you need for great search engine optimization. Your mobile friendly dealer website enables you to create bespoke content and manage many aspects to aid SEO.
Secure solution with optimized performance
With dealers using our platform globally we have enhanced our infrastructure to ensure loading speeds are optimized no matter where your dealership is located in the world.
VIP service & support
Our dedicated global team is made up of Harley® enthusiasts who have been working in partnership with Motor Company for over 10 years. No matter how big or small your query or update, our team are always on hand to help you. You can also contact the team online via our support portal, where you can also view video tutorials or search our knowledge base for help.
Future proof solution.
Once set up, one small monthly payment gives you everything you need: hosting, reporting, model updates, H-D® national campaign support, in fact all the customisation tools are included you are always in control of your website. Benefit from ongoing updates and new feature releases, all included in one monthly fee.
CERTIFIED H-D® dealer website solutioN
WE'RE HERE FOR YOU & WE ALL SPEAK HARLEY®
Everyone on the support team lives and breathes the Harley® brand. We are Harley® evangelists that speak your language. Our team comprises a wealth of skills from account management, experienced digital designers and developers to marketing experts. Whatever your need, we are here to help. Please don’t hesitate to get in touch.
Don't just take our word
Join some of the world's leading dealerships already using our H-D® Certified website solution.
Simply fill in the form and we'll be in touch.
Or give us a call on +1 (888) 556 0058